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Toyota Launches Compact Land Cruiser FJ In Japan At ¥4.5 Million

Thai-built, single-trim rollout shows a drive to cut entry costs.

Overview

  • The new FJ went on sale Thursday in Japan at ¥4,500,100 for a single VX grade, introducing a shorter, city-friendly Land Cruiser with traditional off-road hardware.
  • The SUV uses a 2.7-liter petrol engine with a six-speed automatic on a shortened IMV ladder frame from the Hilux, measuring 4,575 mm long for a tighter footprint than the 250 series.
  • Production comes from Toyota Motor Thailand’s Ban Pho plant, with Japan sales targeted at about 1,300 units per month and an option to access the model via KINTO from ¥38,390 a month.
  • An official accessories catalog from Modellista, ARB, and Toyota can push the total to about ¥7,154,890, offering items like skid plates, rock rails, roof racks, body kits, and MOLLE cargo panels.
  • Toyota is focusing rollout on markets such as South Africa, the Middle East, Southeast Asia, Latin America, and India as reported, while confirming a Land Hopper foldable electric mobility device for spring 2027.