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Toyota Files ‘TRD Hammer’ Trademark, Hinting at High-Performance Tundra

A fresh USPTO filing offers the clearest signal yet of a Raptor-class Tundra, with no production confirmation from Toyota.

Overview

  • Toyota Motor Corporation filed a USPTO trademark for the name “TRD Hammer” on March 10, listing no specific font or stylization.
  • The name appeared in a recent Toyota owner survey that described a wide-fender, long-travel off-road Tundra package on 37-inch all-terrain tires.
  • Recent signs of development include 2025 spy photos of a wide, high-riding prototype and a Toyota R&D Tundra that raced and won at the Mint 400.
  • Outlets frame the prospective model as a direct Ford F-150 Raptor rival and a contender against Ram’s 1500 RHO, likely requiring 37-inch tires to compete.
  • Reporting speculates a possible i-FORCE MAX hybrid setup with at least 437 hp and an estimated $75,000–$95,000 price, but Toyota has released no official specs.