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Toyota Extends Global Lead With 11.3 Million Sales in 2025 Despite U.S. Tariffs

Tariff costs intensified pressure on profits due to a U.S. production shortfall that required discounting of imports.

Overview

  • Toyota reported worldwide sales of 11.3 million vehicles in 2025, including Daihatsu and Hino, up 4.6% year over year.
  • U.S. sales rose 8% to about 2.52 million vehicles, while only around 1.39 million were built domestically, prompting discounts on exported models.
  • Toyota estimates the U.S. tariffs cut annual profit by roughly 1.45 trillion yen, reflecting the margin impact of price adjustments.
  • Volkswagen’s global deliveries declined 0.5% to 8.98 million vehicles, widening Toyota’s advantage in the global rankings.
  • Nissan’s sales fell 4.4% to 3.2 million with a 6.3% drop in China, and Honda declined nearly 9% to 3.4 million vehicles.