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Toyota Elevates CFO Kenta Kon to President as Koji Sato Moves to Vice Chairman

The reshuffle elevates a finance chief to shore up earnings after U.S. tariffs dented profit.

Overview

  • Effective April 1, 2026, CFO Kenta Kon will become president and current president Koji Sato will assume the vice chairman role.
  • Toyota framed the move as a push to strengthen earning power and accelerate industrial collaboration.
  • Sato said he intends to focus on industry-level activities at Japan’s auto industry association and Keidanren.
  • For April–December 2025, Toyota reported net profit of ¥3.0308 trillion, down 26.1% year on year due to U.S. tariff effects, while consolidated vehicle sales rose 4.3% to 7.3 million units.
  • Kon is described as a finance professional with experience as an aide to Akio Toyoda and in multiple CFO posts, including at Woven by Toyota.