Overview
- Disney published the Steward Redqueen study on July 15, 2026, reporting that the Toy Story franchise has produced $51 billion in total economic activity since 1995.
- The report says Disney has received about $16.2 billion directly from the franchise through merchandise, ticket sales, and home entertainment.
- Steward Redqueen built its total by measuring consumer spending across films, streaming, parks, licensed products, live experiences and music and by separating direct effects from indirect supplier and retailer impacts.
- Nearly $25 billion of the reported impact occurred in the United States, with California, Florida, Texas, New York and Illinois identified as the biggest beneficiaries of parks, tourism, manufacturing and retail spending.
- The study finds Millennials account for the largest share of franchise spending and notes that the report’s release comes as Toy Story 5 posts franchise‑best box‑office returns, a combination Disney executives use to underscore the series’ multigenerational value and wider economic reach.