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Toxic Steps Up Pre-Release Push With New Character Reveals and Kerala Rollout

Robust distribution alongside soaring teaser engagement positions the Yash-led period gangster film for a broad March 19 theatrical launch.

Overview

  • Yash introduced Balaji Manohar as Bheera, extending a run of first-look drops that also unveiled Akshay Oberoi as Tony and Sudev Nair as Karmadi.
  • E4 Entertainment has taken Kerala distribution rights and is planning a release on more than 350 screens across the state.
  • The makers confirmed Yash’s dual roles as Raya and Ticket, and his short-haired look was achieved practically, as shown by his hairstylist’s video.
  • Coverage reports the teaser surpassed 200 million views in 24 hours, fueling speculation that the narrative spans multiple personas and eras.
  • Major rights are in place: Sri Venkateswara Creations for Andhra–Telangana (reported Rs 120 crore), AA Films for North India and Nepal, and Phars Film for overseas Indian-language versions (reported Rs 105 crore), with complaints to regulators not affecting the March 19 release plan.