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Toronto Tempo Debuts Two Mascots, One Listed as She/They

Published character bios and a halftime reveal have prompted debate over gender representation in sports marketing.

Overview

  • The Tempo introduced the mascots during halftime of its Tuesday game against the Indiana Fever, naming Dez the snapping turtle (listed as she/they) and Dot the arctic hare (listed as she/her).
  • The team posted detailed backstories and bios on its website and told reporters the characters are “besties” while keeping the performers’ identities private and crediting a mascot vendor.
  • The reveal produced a wide range of reactions on social media and in the press, with LGBTQ outlets welcoming Dez’s presentation and conservative outlets and some users ridiculing the pronoun listing.
  • Reporters noted the Tempo’s move in the context of earlier WNBA examples of gender-diverse mascots, such as the Seattle Storm’s Doppler, showing the league-level conversation is ongoing.
  • The rollout could affect fan engagement and team branding and may prompt further comment from the Tempo or the WNBA as outlets continue to seek clarification and response.