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Toronto Sets Unofficial ‘Nirvanna the Band’ Look-Alike Contest at Trinity Bellwoods

The grassroots event taps the film’s TIFF-fueled cult following.

Overview

  • Local organizers announced a fan-run look-alike contest at Trinity Bellwoods Park for duos who can pass as Matt Johnson and Jay McCarrol.
  • Winners will take home a $50 prize in what organizers stress is an unaffiliated event.
  • Organizers say Johnson and McCarrol are not expected to appear.
  • People can sign up or get details by scanning a QR code on posters and by checking social media updates.
  • The contest builds on the project’s rise from a 2016 web series to a TIFF 2025 premiere that won the People’s Choice Midnight Madness Award.