Overview
- The nationwide rollout began on February 17, placing Topshop in every John Lewis department store across the UK, with Topman limited to seven locations.
- John Lewis is carrying a curated edit of about 130 Topshop pieces, led by the brand’s signature denim, with the range also available on the retailer’s online channels.
- The launch is timed with London Fashion Week and will be promoted with high-profile activations including a planned Piccadilly Circus takeover.
- The move marks Topshop’s large-scale return to physical retail after Arcadia’s 2021 collapse, following ASOS’s online stewardship and a limited Liberty London residency and John Lewis pop-ups last year.
- John Lewis describes itself as the exclusive in-store home for Topshop as it accelerates a fashion push that also includes 14 additional new labels and recent store refurbishments.