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Topps Tiles Buys Fired Earth Brand and Online Business in £3m Deal

The purchase preserves the premium name after administration without reversing store closures.

Overview

  • Topps Tiles acquired Fired Earth's brand name, e-commerce operation and about £2.5 million of stock for £3 million.
  • Fired Earth entered administration on October 31 under Leonard Curtis, leading to 26 showroom closures and 133 redundancies.
  • Topps says the acquisition strengthens its digital presence and upmarket reach to both homeowners and trade customers.
  • Recent trading at Topps has moderated, with group sales up 3.3% over nine weeks and like-for-like sales up 2%.
  • Outgoing CEO Rob Parker called the deal a strong result, with successor Alex Jensen set to take over on December 8.