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Top Researchers Urge Tobacco-Style Crackdown on Ultraprocessed Foods

The team says industrial design drives repeat intake, fueling preventable disease.

Overview

  • The Milbank Quarterly analysis by scholars from Harvard, Michigan and Duke contends these products operate more like engineered consumables than traditional food.
  • The authors describe five industry tactics: precise dosing of sugar, fat and salt, rapid reward delivery, sensory engineering, ubiquitous availability, and reformulations that imply health benefits.
  • High intake is linked to obesity, diabetes and cardiovascular disease, and the paper warns of large numbers of preventable deaths in the United States tied to such products.
  • The study urges tobacco-model measures, including litigation to obtain internal documents, front-of-pack warnings, advertising curbs, targeted taxes, and limits in schools and hospitals.
  • Public-health advocates point to existing steps in parts of Latin America, while critics caution that an addiction framing risks stigma and note food cannot be eliminated from daily life.