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Tony Yayo Confirms G-Unit x Reebok Sneaker Comeback Targeted for Summer

The comeback leans into 2000s nostalgia for a line that Reebok once sold in tens of thousands of pairs per colorway.

Overview

  • Tony Yayo announced on The Real Report podcast that G-Unit x Reebok sneakers are returning, without giving a firm release date.
  • Sneaker News reported the line has been offered to retailers with a launch expected in July, though no official date has been shared by Reebok.
  • The G6, a low-top first released in 2003 that sold out within days, is widely expected to headline the revival.
  • Reebok CEO Todd Krinsky has said the G-Unit line nearly rivaled Air Jordan at its peak, moving an estimated 40,000 to 50,000 pairs per colorway.
  • The original collaboration spanned several models including the G XT, a Runner, a women’s version, and a boot, hinting that multiple retros could follow if demand is strong.