Overview
- Tonies opened pre-orders for a new Bluey Collection on June 17, making Bluey, Bingo and Muffin available as collectible Tonies for the Toniebox.
- The product range includes a Bluey Tonie 3-pack, a Toniebox 2 Starter Set and Play Set, a Tonieplay Bluey game, a Toniebox sleeve and a Listen & Go carry bag with published retail prices.
- Published prices range from $15.99 for the Bluey Toniebox sleeve to $169.99 for the Bluey Toniebox 2 Play Set, with the 3-pack priced at $59.99 and the Tonieplay interactive audio experience at $24.99.
- The Tonieplay Bluey product adds gameplay-oriented audio modes such as an 'All Day Play' interactive experience and a Dance Mode that make listening more active and game-like.
- By licensing the Emmy-winning Bluey franchise Tonies aims to reach families seeking screen-free options and to extend the brand's off-screen play offerings as Bluey continues to expand across media.