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Tom's of Maine Sets $2.9 Million Class Settlement Over Toothpaste

Eligible buyers can now file refund claims pending a September final approval.

Tom's of Maine toothpaste is seen on a shelf March 28, 2006 in Kennebunk, Maine.
UNITED STATES – MARCH 21: Tom’s of Maine toothpaste sits on display in a New York drugstore, Tuesday, March 21, 2006. Colgate-Palmolive Co. is acquiring a majority stake in Tom’s of Maine for about $100 million to enter the natural toothpaste market. Tom’s of Maine is the No. 1 natural oral-care brand with products including mouthwash and dental floss, New York-based Colgate said today in a statement. Colgate, the world’s largest toothpaste maker, will buy 84 percent of the company and founders Tom and Kate Chappell will retain a 16 percent stake. (Photo by Michael Nagle/Bloomberg via Getty Images)
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Overview

  • A court‑authorized notice, published Monday, opened claims for anyone in the U.S. who bought Tom’s toothpaste from November 21, 2020 through March 6, 2026.
  • The proposed fund totals $2.9 million and will pay claims as well as notice, administration, attorneys’ fees, and service awards, with payouts reduced if claims exceed the fund.
  • Approved claims without receipts may receive the average sticker price for one product per household, while claims with receipts may get refunds for up to three products.
  • Colgate and Tom’s deny wrongdoing tied to alleged deceptive practices after a May 2024 FDA inspection flagged manufacturing compliance issues, and they say a review of about 4,900 finished toothpastes found no safety risk.
  • Claims are due by July 6, 2026 at ToothpasteSettlement.com, by phone at 1-877-315-6779, or by mail, and a final approval hearing is set for September 10, 2026 in federal court in New York.