Overview
- A multi-season partnership announced Monday between Tommy Hilfiger and Travis Kelce makes the Chiefs star the brand’s global ambassador and creative collaborator.
- The program begins in Fall 2026 and extends into Spring 2027 with co-designed menswear and accessories that reinterpret classic Tommy pieces through Kelce’s style.
- WWD reported the Fall 2026 ad campaign will be shot in New York at the end of April and will debut in late August or September.
- Page Six reported Kelce is expected to wear Hilfiger looks during his 2026 game-day tunnel walks, using those high-visibility arrivals as ongoing promotion.
- Tommy Hilfiger positions the tie-up within its F.A.M.E.S approach that blends fashion with art, music, entertainment and sport, supported by a brand that logged about $9 billion in 2024 retail sales.