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Tom Holland Says He Regrets Giving Away a Major Marvel Ending

His comment underscores the clash between star-driven viral moments and studio secrecy as Spider-Man: Brand New Day reaches release week.

Overview

  • Tom Holland told reporters in late July that he still regrets spoiling the ending of Avengers: Infinity War during a surprise opening-night appearance.
  • Holland said Marvel Studios president Kevin Feige gestured for him to stop after he made the remark, which left the crowd visibly deflated.
  • The actor has a documented pattern of revealing franchise details, though he has managed to keep several Brand New Day plot points private during the current press run.
  • Other figures have leaked information surrounding Brand New Day, with reports saying musician Steve Lacy suggested the identity of Sadie Sink’s character at a recent premiere interview.
  • Studios have tightened secrecy during the film’s late-July rollout because staged surprises and viral clips can spread unverified details that complicate promotion and could influence box-office outcomes.