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Tom Brady Pivots to 'Moderation,' Eases Image of Strict TB12 Diet

The retired quarterback uses a Ferrero World Cup ad to reset his image from rigid rules to balanced habits.

Overview

  • Brady said in a CNBC interview that he now follows moderation and called past views of his diet too rigid.
  • He acknowledged he sometimes eats sweets, mentioning candy with his kids and making Nutella pancakes and pizzas.
  • He promoted a Ferrero partnership tied to the 2026 FIFA World Cup, with an ad that shows him eating Crunch and Butterfinger.
  • He added that he still aims for healthy choices and offsets treats with lots of exercise and plenty of water.
  • People and Page Six highlighted the remarks as a rebuttal to his long-time TB12 image, which once cut out white sugar, dairy, white flour, iodized salt, caffeine, and some produce.