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Tom Brady Makes Surprise Gucci Runway Debut in Times Square

The cameo signals a broader post‑NFL pivot into fashion.

Overview

  • Brady, who walked Saturday in Gucci’s Cruise 2027 show in Times Square, wore a fitted black leather jacket with matching pants and dress shoes.
  • The NFL’s official Instagram shared video of the moment with the caption “entering his model era,” helping push clips across social platforms.
  • Online reaction focused on his stiff stride, with frequent comparisons to The Terminator, RoboCop, and the Tin Man, alongside notes of praise for trying something new.
  • The Demna-directed event featured Paris Hilton on the runway and Cindy Crawford closing the show, with Mariah Carey and Kim Kardashian among the attendees.
  • Coverage cast the appearance as part of Brady’s expanding off‑field profile as a FOX NFL analyst and Raiders minority owner, reflecting a wider trend of athletes stepping into high fashion.