Overview
- GQ published an interview on Tuesday, August 25, 2026, in which Brady confirmed he appears in Gucci’s fall‑winter 2026 ad campaign and discussed the experience in his own words.
- Brady made his runway debut for Demna’s Gucci cruise show in May in Times Square, where he modeled a head‑to‑toe black leather look that appears in the campaign.
- The campaign was photographed by Michael Chelbin and also features Alex Consani, EsDeeKid, and Shawn Mendes, placing Brady within a broader creative cast rather than a standalone stunt.
- Brady told GQ he found leather pants surprisingly comfortable, described a shirtless‑suit shot in the campaign, and said he trusted Demna’s direction during fittings and the show.
- Fashion writers say the collaboration highlights a growing athlete‑to‑luxury pipeline and could lead to more fashion work for Brady as brands seek crossover cultural figures.