Overview
- GQ published an exclusive interview on Aug. 25 confirming that Tom Brady appears in Demna’s Gucci fall–winter 2026 ad campaign photographed by Michael Chelbin and featuring Alex Consani, EsDeeKid, and Shawn Mendes.
- Brady made his runway modeling debut for Demna in Gucci’s Times Square cruise show in May and said the experience pushed him outside his comfort zone.
- He told GQ that he added leather pants to his wardrobe after wearing leather-on-leather for the campaign and called the clothes comfortable and structured like a uniform.
- Brady posed shirtless in some campaign imagery but said he does not plan to go shirtless on Fox broadcasts, noting uncertainty about how producers and the football audience would react.
- Reaction in media and social posts has been mixed, with critics such as Barstool founder Dave Portnoy mocking the look and figures like Shaquille O’Neal defending Brady, illustrating the broader scrutiny athletes face when they cross into high fashion.