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2w ago

Toei Unveils Toei Games, a PC-First Label for New IP

The push marks a new growth pillar under Toei New Wave 2033 with a focus on building global franchises from scratch.

Dragon Ball FighterZ screenshot
Image: CyberConnect2/Bandai Namco Entertainment
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Overview

  • Toei Company launched Toei Games, its in-house publishing label, on Tuesday, setting a 2026 PC debut on Steam.
  • The first title reveal is slated for Friday, April 24, with further projects to be announced afterward.
  • The lineup will avoid existing brands such as Dragon Ball, One Piece, Sailor Moon, and Digimon as Toei pursues entirely new IP created with talent from Japan and abroad.
  • Releases will reach consoles including Nintendo Switch, PlayStation, and Xbox after the PC rollout, so players on those systems will see launches later than the initial Steam window.
  • Branding leans on company heritage with a Kairosoft-designed logo that echoes Toei’s iconic waves opener, linking the games venture to its long-running film identity and its 2033 strategy.