Overview
- Sainsbury’s has begun selling the limited-edition Toblerone Crispy Caramel as a 100g bar priced at about £2.50 or £2 with a Nectar card, a discovery shared widely on social media this week.
- The supermarket launch follows earlier travel-retail sales of a roughly 350g Crispy Caramel bar that sold in airports for about £7.50, prompting shoppers to note the large size and price gap.
- Social posts and in-store shoppers reacted strongly, with some calling the flavour a must-try or the brand’s best bar and others disappointed by the smaller supermarket size.
- Retail listings and duty-free descriptions characterise the bar as a limited-edition Swiss milk chocolate with salted caramel pieces and a crunchy texture.
- Toblerone’s long link to airport duty-free and Sainsbury’s loyalty pricing shape how shoppers judge value, and wider supermarket availability could reduce the need to buy pricier travel-retail packs when travelling.