Overview
- T‑Mobile announced July 1 that it has partnered with sportswear brand Umbro to create a limited‑edition jersey sold only to T‑Mobile members.
- The jerseys will go on sale in the T‑Life app starting July 7 for $60 on a first‑come, first‑served basis and will be available while supplies last.
- Umbro and T‑Mobile say the design is an original collaboration and not associated with any club or national team.
- T‑Mobile framed the drop as part of its Member Month program after reporting nearly 14 million T‑Life engagements in the campaign’s first week.
- The sale follows a month of member perks such as discounted fuel, a year of DashPass for eligible plans, and streaming and travel benefits, and it functions as a scarce, paid perk that may drive quick sellouts and higher app activity.