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TLC Announces '90 Day Con' Fan Convention for 90 Day Fiancé

The move signals WBD’s push to turn a hit reality brand into a year-round live experience.

Overview

  • Warner Bros. Discovery and TLC announced 90 Day Con on Wednesday, May 13, during the company’s Upfronts at the Theater at Madison Square Garden.
  • Warner Bros. Discovery said the event is designed to take the franchise beyond the screen and build lasting ties with its global fanbase.
  • Plans call for must-see panels, behind-the-scenes access, interactive fan activities, live social moments, and surprise appearances from franchise personalities.
  • TLC has not released dates, locations, or the length of the convention, and it is directing fans to watch for further updates.
  • Outlets compare the plan to BravoCon, reflecting a trend of turning big TV franchises into live fan events that can add sponsorship and in-person revenue to a brand that has grown since its 2014 debut.