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TKO Strikes Three-Year Deal to Bring UFC, WWE, PBR and Zuffa Boxing to Arizona

The partnership positions Arizona to draw visitor spending through a steady slate of marquee events.

Overview

  • TKO Group Holdings and the Arizona Sports & Events Alliance announced a seven-event agreement to run across three years in the state.
  • The slate will feature UFC mixed martial arts, WWE pro wrestling, Professional Bull Riders, and Zuffa Boxing under the TKO umbrella.
  • Specific dates, venues, and ticket details have not been released, with organizers saying they will share them later.
  • The plan signals a UFC return to the Phoenix market, which last hosted a UFC card in May 2022 after several events from 2017 to 2021.
  • The rollout comes as Zuffa expands into boxing, challenging promoters like Matchroom and Top Rank and drawing scrutiny over fighter pay, which could influence which matchups reach Arizona.