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TKO Confirms UFC’s White House Card to Cost Upwards of $60 Million With No Event Profit

Executives describe the June 14 South Lawn show as a long‑term investment in exposure to boost Paramount+.

Overview

  • TKO president Mark Shapiro told investors the one‑off production is budgeted at upwards of $60 million and could increase by June.
  • Shapiro said the company expects to offset roughly half the spend through corporate partnerships but does not plan to profit from the event itself.
  • The card remains slated for June 14 after Dana White denied reports of a June 26 shift, with matchmaking underway and no bouts officially announced.
  • Plans call for an Octagon on the South Lawn with tightly limited attendance of roughly 3,000–5,000, about 1,000 seats reserved for military members, and lawn restoration costs near $700,000.
  • Public viewing is being organized at the Ellipse/National Mall, and broadcast plans focus on Paramount+ with discussions about airing portions on CBS; the showcase is expected to feature six to seven fights.