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Titans Unveil Oilers-Inspired Rebrand With New Shield Logo, Uniforms and White Helmets

The overhaul leans on Oilers‑era Titans Blue with a simplified shield logo to signal an organizational reset before the 2027 stadium opening.

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NASHVILLE, TENNESSEE - JANUARY 22: A detail view of a Tennessee Titans helmet is seen during an introductory press conference for new General Manager Mike Borgonzi at Ascension Saint Thomas Sports Park on January 22, 2025 in Nashville, Tennessee. (Photo by Johnnie Izquierdo/Getty Images)
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Overview

  • The team formally revealed the redesign at a Nashville event and on social media, marking its first central logo change since 1999 and removing the flame motif.
  • Home jerseys are solid Titans Blue with “TITANS” across the chest; road jerseys are white with “TENNESSEE,” both featuring block numbers outlined in red and tri‑star accents.
  • The Titans return to a white helmet with a white facemask bearing the new Shield logo and a distinctive “six‑string” stripe on helmets, sleeves and pants as a nod to Music City.
  • Licensed gear featuring the new marks is already available through retailers such as Fanatics as the club adopts the identity for the 2026 season.
  • Team officials tie the rebrand to a wider reset with new head coach Robert Saleh and a move to an enclosed Nissan Stadium in 2027, with fan response split and images leaking before the reveal.