Overview
- The new primary mark, called The Shield, drops the flame for a block T with three stars set inside white and red rings.
- Home jerseys shift to Titans blue with white numbers trimmed in red, road jerseys are white with blue numbers, and a white helmet with a white facemask features the new logo and a six‑string center stripe.
- Design cues include a guitar‑strings stripe and tri‑star elements drawn from the state flag, with navy now limited to small accents.
- The look is effective immediately for 2026, merchandise is already live on Fanatics after early retail leaks, and a third uniform will be revealed for one home game this season.
- Team leaders tie the rebrand to a broader reset with coach Robert Saleh and a new stadium slated for 2027, as early fan reaction trends positive despite some pushback over the Oilers homage and facemask choice.