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Timothée Chalamet Invests in Urban Jürgensen, Takes Creative Advisor Role

The equity tie-up points to a shift toward celebrities backing independent craft brands instead of simple endorsements.

Overview

  • Urban Jürgensen announced Wednesday that Timothée Chalamet joined a small group of external investors and will advise on creative projects.
  • The deal gives the actor a minority stake in the watchmaker and marks his first ownership or partnership role in a company.
  • The historic brand, founded in 1773, relaunched in March 2025 and now operates under CEO Alex Rosenfield with master watchmaker Kari Voutilainen in a senior advisory role.
  • After ending his Cartier ambassadorship last year, Chalamet leaned into independent makers and wore Urban Jürgensen’s UJ-2 at the Academy Awards.
  • Early contributions tied to his role include custom colored straps he has worn on red carpets, and reporters say his involvement could bring wider attention to independent watchmaking.