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TIME Names YouTube’s Neal Mohan 2025 CEO of the Year

The honor recognizes his creator-first strategy that pairs living-room growth with AI tools that lower barriers to creation.

Overview

  • TIME’s profile casts YouTube as shaping a global “cultural diet,” crediting Mohan with steering the platform’s outsized influence.
  • Since taking over in 2023, Mohan has pushed deeper into television, including securing NFL Sunday Ticket, with the NFL commissioner praising his vision.
  • In 2025 YouTube introduced more than 30 AI features to help creators edit, dub, clip and publish videos faster.
  • YouTube’s scale continues to expand, with Shorts reaching about 2 billion logged-in monthly users and roughly half of viewing now happening on TV screens.
  • Mohan’s approach centers on creator success and accessibility, reflected in sustained creator payouts exceeding $100 billion since 2021 and a leadership style described as calm and approachable.