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Tim Hortons Revives Roll Up to Win for 40th Year With Paper Cups and App Prizes

Bonus app incentives encourage ordering through the Tims app for a chance at a large prize pool.

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A Tim Hortons store is reflected in a rain puddle as business goes on despite a wildfire risk in Fort McMurray, Alta., Thursday, May 16, 2024.THE CANADIAN PRESS/Jeff McIntosh
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Overview

  • The contest runs across Canada from Feb. 23 to March 22, with a deadline of April 3 to reveal digital rolls in the app.
  • Classic paper Roll Up cups return in limited supply on hot beverages, offering an extra chance to win beyond the app.
  • Prizes include Volkswagen ID. Buzz vehicles, SellOffVacations trips, Cirque du Soleil experiences, Hisense TVs, ATVs, cash, gift cards, CineClub memberships, and free Tim Hortons items.
  • More than 30 million prizes are available overall, including over 14 million free coffees and donuts through the paper cups.
  • Players earn rolls by scanning the Tims app or Rewards card on eligible drinks and select meals, with double rolls for ordering ahead and an extra roll for using a reusable cup; many baked goods and ready‑to‑drink items are excluded.