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Tim Cook’s Pit-Stop Video With Max Verstappen Boosts Apple’s F1 Push on Apple TV

The campus clip signals Apple’s drive to grow U.S. Formula 1 viewership with exclusive coverage on Apple TV now underway for 2026.

Overview

  • Cook posted a short Apple Park video showing his buggy getting an F1-style pit stop at a “Tim Box Box” bay beside Max Verstappen.
  • Verstappen appeared in the clip and reposted it with a playful question about Apple Park’s speed limit.
  • Apple is the exclusive U.S. broadcaster for Formula 1 under a five-year deal running through the 2030 season.
  • The 2026 season opened last weekend with Apple airing its first live race coverage, including every session available live and on demand.
  • Apple says U.S. subscribers can watch the season in 4K with Dolby Vision and multiple onboard camera feeds, with related features promoted across Apple Sports, News, Maps, and Apple Music.