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Tim Cook Quashes Exit Talk in GMA Interview, Details AI Privacy and U.S. Manufacturing Push

Cook positioned himself to lead Apple's next phase with a privacy-first AI stance backed by major U.S. investment.

Overview

  • Cook rejected reports that he plans to step down, saying he loves the job and "can't imagine life without Apple."
  • Apple will nearly double its Save The Music school partnerships, aiming to reach about 25,000 students next year.
  • He outlined Apple's AI approach: process data on-device with encryption, then route complex requests to Private Cloud Compute built with iPhone-level security.
  • He detailed a $600 billion U.S. commitment with specifics including Kentucky-made iPhone glass by year-end, over 100 million system-on-chip units produced in Arizona this year, and more than 20 billion semiconductors made in the U.S.
  • Asked about potential tariff refunds after a Supreme Court development, Cook said Apple is monitoring court outcomes; reporting estimates the company paid roughly $3.3 billion in tariffs.