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Tim Cook Marks Likely Final ‘Good Morning’ With Star-Studded Video Before WWDC

He posted a one-minute montage of celebrities on X to frame the WWDC keynote as a ceremonial send-off that may precede a leadership change.

Overview

  • Cook posted a roughly one-minute FaceTime-style video on X hours before the WWDC keynote that stitches together celebrities offering playful takes on his signature greeting.
  • The montage features Lainey Wilson, Jimmy Fallon, Brett Goldstein, Whoopi Goldberg, Harrison Ford, Rhea Seehorn, DJ Zedd and others giving humorous tips on how to say “good morning.”
  • Cook appears in the clip, thanks contributors for their ideas, and says he plans to “say it the way I always say it: Good morning,” setting up what reporters expect will be his last public use of the line.
  • The WWDC keynote is scheduled to stream at 1 p.m. Eastern on Apple Events, the Apple TV app, and YouTube so viewers can watch Cook’s opening in real time.
  • Several outlets report that Cook will step down effective September 1 but that date is based on limited sourcing and has not been widely corroborated in the coverage provided.