Overview
- Weiss told clients in a memo Tuesday that she will leave TikTok to pursue a new opportunity and promised continuity for their campaigns.
- She led TikTok’s North America advertising business, known internally as Global Business Solutions, after a March 2025 promotion and spent nearly six years at the company.
- TikTok is searching for a successor, while U.S. sales lead Joshua Bloom and Canada sales lead Nik Djukic continue to run their country teams.
- Her exit follows other recent departures in ads and marketing, including global consumer marketing head Zuber Mohammed in March, plus Sofia Hernandez, Rema Vasan, and creator chief Kim Farrell earlier this year.
- The shake-ups track with a broader U.S. restructure that formed a joint venture for user data with Oracle, MGX, and Silver Lake and shifted sales oversight to Singapore-based executive Will Liu, as leaders have reassured marketers that ad operations will stay stable.