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TikTok Video Sends Shoppers to Aldi for Christmas Chocolates Touted as Cheaper, Better Than Cadbury

The reported surge follows a TikTok endorsement with unverified quality claims.

Overview

  • TikTok user Sophie Morris highlighted Aldi Santas, bears, lollies and buttons labeled at roughly 30–33% cocoa solids with no palm oil.
  • Her clip drew thousands of views and comments, with many viewers praising the taste and value.
  • Mirror, Birmingham Live and Express reported shoppers heading to Aldi to buy the featured festive items.
  • Coverage contrasts those labels with Cadbury Dairy Milk’s typical minimum of about 20% cocoa solids.
  • Articles explain that some consumers avoid palm oil due to deforestation concerns and its high saturated fat content.