Overview
- TikTok introduced a subscription in the UK that costs £3.99 per month and is limited to users 18 and older.
- Subscribers will not see ads on the app and TikTok says their data will not be used for advertising.
- The option is currently available only in the UK and the company has not announced plans for other countries.
- TechCrunch reports the UK debut likely reflects local GDPR-style law that restricts using personal data for ads without consent.
- The move follows tests that began in 2023 and aligns with a wider shift toward paid tiers on major apps like X and Snapchat.