Overview
- TikTok and Cameo launched an in-app integration that lets fans buy personalized videos from creators without leaving TikTok.
- Creators can enroll in Cameo inside TikTok, add request links to their videos, and let users search “Cameo” in the app to browse available talent.
- TikTok’s Franklin Ramirez said the feature aims to help creators build closer ties with followers and earn directly from one-to-one videos.
- Financial terms are not public, including whether TikTok takes a cut of sales or if pricing differs between TikTok and Cameo.
- Cameo says TikTok talent drove its strongest year in 2025, a push that follows the company’s sharp 2024 downturn.