Overview
- Tijuana relaunched a municipal Emergency Button app for foreign visitors that turns on location services as they enter from the U.S. border.
- The app is live in Mexican and U.S. app stores with a 100% English interface and separate profiles for tourists and locals.
- A geofence at the crossing triggers a prompt so travelers can set location permissions before starting their route.
- Users get one-tap access to 911, 089 and 078 plus maps of border gates and police stations and traffic rules in English with towed-vehicle checks.
- City leaders and the U.S. consul backed the rollout ahead of Semana Santa, citing AI screening tied to the state C5 center and a forecast of about 60,000 visitors.