Overview
- The product is now available for purchase nationwide online, with a scented version shipping starting March 1 and broader in‑store availability planned for April.
- Each palm‑size tile uses six layers of woven cleaning fibers that dissolve in cold water to release surfactants, enzymes, and other actives.
- A 42‑count box is listed at about $19.99 on Amazon, higher than a comparable 42‑pack of Tide Pods at $12.97.
- P&G filed roughly 50 patents for the technology and built a new production facility in Alexandria, Louisiana to manufacture the tiles.
- The waterless tiles come in lightweight, fully recyclable paperboard packaging, and internal forecasts project up to $500 million in annual sales.