Overview
- The company updated SafeTix with dynamic codes, full screenshot blocking on iOS and Android, and an animated in‑app element to let venue staff verify tickets instantly.
- Operational measures now include a ticket‑delay release for some shows and a four‑ticket purchase cap on high‑demand dates to deter hoarding and resale.
- Ticketmaster is expanding direct channels with Mexico’s consumer watchdog, working with PROFECO through ConciliaExprés to speed resolutions on disputed charges and refunds.
- Digital adoption has surged, with about 80% of 2025 tickets sold as mobile entries and more than 27 million scans since 2023, alongside faster checkout times and 360‑degree seat previews.
- Executives emphasize that technology cannot overcome venue capacity limits, noting that millions may queue for events that seat only tens of thousands.