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Thrive Eternal Agrees to Buy Minority Stake in San Francisco Giants

The move marks Thrive Eternal’s first bet on a franchise it views as a durable cultural asset.

Overview

  • A deal announced Friday between Thrive Eternal and the Giants would add the venture firm as a minority, noncontrolling investor, pending MLB approval.
  • The Giants confirmed the agreement and said league approval is required, while financial terms were not disclosed.
  • The investment comes through Thrive Eternal, a new holding arm that plans to keep cultural assets without a set timeline to sell.
  • Bob Iger rejoined Thrive as an adviser Thursday and is expected to be closely involved with the new arm, according to Bloomberg reporting.
  • The Giants have recently brought in Sixth Street and Arctos as investors, reflecting a broader shift since MLB began allowing fund ownership in 2019, with Forbes valuing the team at about $4 billion.