Overview
- ThredUp launched the open beta of Direct Listing on Tuesday, offering a peer-to-peer listing flow built into its existing marketplace so users can post single items rather than send full Clean Out bags.
- Direct Listing lets sellers set their own prices and keep 100% of proceeds because ThredUp charges 0% seller fees on items listed through the feature.
- The app includes AI one-tap listing tools that remove backgrounds, auto-fill product details, and suggest prices while ThredUp uses its distribution centers and customer service to manage returns and disputes for sellers.
- Early beta tests showed double-digit month-over-month growth in listings and orders, nearly 18% of listings priced above $100, and an average selling price of about $60, and the launch comes as ThredUp reports revenue growth but ongoing quarterly losses tied to automation investments.
- The move aims to make ThredUp a one-stop selling app and could shift casual sellers away from P2P rivals like Poshmark and Depop by offering easier listing, better seller economics, and the trust of a managed marketplace.