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Threads Overtakes X in Global Daily Mobile Users, Similarweb Finds

Estimates point to sustained, mobile‑first adoption driven by Meta cross‑promotion across Instagram, Facebook.

Overview

  • Threads reached about 141.5 million daily active users on iOS and Android versus X at roughly 125 million as of January 7, 2026, according to Similarweb.
  • X remains far larger on the web, drawing about 145–150 million daily visits compared with roughly 8.5–9 million for Threads as of mid‑January.
  • Analysts describe a months‑long trend favoring Threads on mobile rather than a short‑term spike, with X still holding a narrow U.S. mobile lead that Similarweb says is shrinking.
  • Regulators are probing xAI’s Grok after users generated non‑consensual sexualized images, with an investigation by California’s attorney general and others, and X has limited image generation features.
  • Appfigures reports Bluesky saw a near 50% jump in iOS installs in the week starting January 7, coinciding with heightened attention to Grok‑related content issues on X.