Overview
- Meta announced that Threads has reached 500 million monthly active users and said daily use is rising globally.
- Threads is rolling out Your Algo, a private tool that lets users tell the app to show more or less of chosen topics for one, three, or seven days.
- The company is taking Communities out of beta with a new Communities Hub and distinct community icons to make topical groups easier to find.
- Live Chats, Threads’ event-focused real-time conversation feature, will be expanded so all communities can start Live Chats by July.
- The changes aim to close gaps with rival X by boosting discovery, giving direct feed controls and emphasizing community-led engagement as Meta pursues a longer-term goal of 1 billion users.