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They Will Kill You Tops HBO Max After Weak Theatrical Run

Strong streaming interest offers a path to recoup the film's $20 million cost with sequel consideration possible.

Overview

  • They Will Kill You failed to find a big theatrical audience, earning roughly $19–19.3 million worldwide against a reported $20 million production budget.
  • After moving to HBO Max in mid-June the film rose to the platform's top movie ranking, according to FlixPatrol data cited across coverage.
  • Critics gave the film generally positive notices near a 65% Rotten Tomatoes score and reviewers singled out Zazie Beetz's lead performance as a major draw.
  • Industry coverage points to tough release timing and competing titles, including Project Hail Mary and Ready or Not 2, as key reasons the movie underperformed in theaters.
  • Because the movie's budget was modest, analysts and the director say PVOD, rentals and continued streaming revenue could still make it profitable and determine whether Warner Bros. pursues a sequel.