Overview
- On Monday NBC released the first trailer and publicity photos for The Traitors: New Blood, showing 22 ordinary Americans arriving at the Scottish Highlands castle.
- The series will premiere on Thursday, September 17 with a two‑hour network debut followed by two episodes on September 24 and weekly episodes thereafter, with each episode available to stream the next day on Peacock.
- Producers say the season features 22 non‑celebrity contestants chosen from a reported pool of more than 80,000 applicants who will compete for a prize fund worth up to $250,000.
- Alan Cumming returns as host and executive producer, Studio Lambert is the U.S. producer, and the format credits include IDTV and All3Media International for development and distribution.
- NBC and producers frame the civilian casting as a way to raise deception because contestants are unfamiliar to one another, a tactic that could broaden the franchise's mainstream audience and shift viewing between broadcast and streaming.