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The Simpsons Puts Duffman Into Retirement After Nearly 30 Years

A playful comment from a series spokesperson hints the change may not be permanent.

Overview

  • A January 4 Season 37 episode depicts Duff Beer declaring its mascot "permanently" retired as Duffman appears as Barry Duffman in civilian clothes.
  • The episode is a Severance parody that doubles as a commentary on modern advertising and shifting corporate culture.
  • Coverage notes the show's history of flexible continuity, with a spokesperson telling People, "Duffman says a lot of things. Oh, yeah!", leaving room for a possible return.
  • The move continues a recent pattern of trimming long-running side characters, following the write-outs of Alice Glick and earlier Larry.
  • Introduced in 1997, Duffman became a recognizable parody of beer mascots, typically heralded by Yello’s "Oh Yeah" and the catchphrase "Oh yeah!"