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The Onion to Rebrand InfoWars as Comedy Platform Under Tim Heidecker

The relaunch aims to turn the conspiracist site into an artist-led comedy outlet that channels revenue to Sandy Hook families.

Overview

  • The Onion has positioned Tim Heidecker as creative director and is staging a soft relaunch that will run InfoWars-branded comedy on The Onion’s channels rather than a standalone site.
  • Early programming will emphasize short-form parody, including Heidecker’s Emergency Broadcast extension and The Onion’s Jim Haggerty Show, with interstitial comedy pieces setting the summer tone.
  • Heidecker plans to lampoon Alex Jones for a limited run then shift the project toward original comedy formats and longer series that echo Adult Swim’s short-run style.
  • A core stated purpose is to generate funds and a revenue path to benefit the Sandy Hook families who hold claims connected to the InfoWars settlement.
  • The project faces legal and procedural uncertainty in Texas because appellate rulings and court stays have not yet finalized how InfoWars assets or payments may be transferred to the families.