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The Onion Relaunches Infowars as Parody and Sends $100,000 to Sandy Hook Families

The project is a satirical effort meant to maintain Infowars’ market value so proceeds can be routed to victims if courts allow a formal transfer

Overview

  • The Onion launched a live-streamed Infowars parody on Thursday that premiered programming led by Tim Heidecker and Jim Haggerty on TheOnion.info and across YouTube, Twitch, Instagram and other social channels.
  • The company announced it will send an initial $100,000 from Infowars-branded merchandise sales to the families of Sandy Hook victims, and says families were consulted on the plan.
  • The formal transfer of Infowars’ assets remains stalled in Texas courts, where appeals and litigation in Travis County have delayed The Onion’s ability to claim the domain, studio and related property.
  • The Onion says the relaunch aims both to lampoon Alex Jones’ style and to keep the brand’s value intact so merchandise revenue and, if acquired, studio assets can be directed to plaintiffs over time.
  • The effort follows defamation judgments totaling roughly $1.4 billion against Jones, his bankruptcy and the breakup of Infowars, and it offers the families a tangible income stream now while longer legal remedies continue.